Intro paragraph
OTHER PRESS? / REVIEWS?
http://www.amazon.com/What-Color-Monday-Carrie-Cariello/product-reviews/1849057273/ref=cm_cr_dp_see_all_btm?ie=UTF8&showViewpoints=1&sortBy=bySubmissionDateDescending
http://www.publishersweekly.com/978-0-9847927-3-3